SEO Tips For Small Business Owners

One can never underestimate the importance of marketing while doing SEO – Search Engine Optimization, as it is essential to build the reputation of your website and expand its social and business networks. However, many people have thrown thousands of dollars to the alleged SEO companies or individuals who call themselves as marketing consultants claiming skill and expertise. So why let yourself be fooled when you can know some essential techniques and do the work yourself?

SEO is complex yet so important that number of people have found it inconvenient to use. So the question is: Why are you learning to do this marketing yourself? Well, the fact is that as technology is advancing, so are we. We no longer look for advertisements hanging out on roadside corners. Rather, we simply go online, type the keyword we are looking for, and there comes a whole list of products, facts or services found related to our keyword. Therefore, if your website fails to show on one such list, it’s simple to assume that you don’t exist for that user. Therefore, whether it’s an old fashioned business set up or a modern one, we need an online appearance to make it known to other particularly to potential customers.

Unfortunately, many people who look in for opportunities such as outsourcing the job to some company, sooner or later realize that they have wasted thousands of dollars. Often, such businesses meet with a loss and failure. So the best policy under such circumstances is to follow your grand pa’s advice and do the work yourself! Really, you would end up saving money, time and many of your other resources. However, learning SEO skills are not easy, nor are they learnt in a matter of few days. But proper SEO trainings can polish up your skills and if some time and efforts is given, then you would be able to master them. Those who have now realized the time they have wasted over these agencies, now regret not learning this skill earlier. However, with their own efforts now, they are able to generate more online traffic as compared to those fake agencies.

You would soon learn the marketing tactics of an SEO expert. However, for the time being, put in your knowledge and effort via proper training. The training can help you to effectively connect the power of the internet to enhance your local businesses. Simply learn keyword strategies via proper research and get yourself ranked in the search results. A driving factor of your success can be the quality of content on your website – the better it is, the more internet traffic it would generate.

Even though the training of SEO marketing can cost you, you will end up saving a lot more in the near future as managing your website’s SEO is a continual process. The only hindrance in this process could be your lack of effort. However, the sole fact that you are doing it on your own so it would help you to be successful in the long term.

I am independent filmmaker that always thought search engine optimization (SEO) was a tool used by online hucksters to separate people from their money. I changed my mind after seeing how effectively my good friend Tim Beachum SEO & Internet Marketing Consultant  รับทำ seo  promoted the indie feature Consignment. He co-produced and edited the movie with me. I knew he was tech savvy, but had no idea how much he knew until he went into action.

After completing the movie he suggested we stream the opening 10 minutes online for free without any interruptions. Being an independent movie there was not any big money to launch a full blown marketing campaign, so reluctantly I agreed to go along with his idea. Jackpot! There was a massive response from viewers. People were watching the opening 10 minutes and getting hooked.

Our online DVD sales took off. At that point we were self-distributing selling single DVD’s of Consignment as we looked over distribution offers from other companies. Tim developed a sweet viral online marketing campaign for Consignment that was getting major results. I started to pay close attention to what he did to promote the movie. Two things jumped out at me.

Not only did Tim set it up so people could watch the opening 10 minutes of Consignment via stream, but he made it so people could find it. The Internet is massive and cluttered. He researched keywords and phrases to drive traffic to our streaming site. I was getting a better idea of how SEO can work for independent filmmakers.

Tim also set it up where we could submit the movie trailer to all the top viral video websites like YouTube, Vimeo, Metacafe, and Veoh in one pop. He automated the process saving a lot of time since we did not have to visit each website and manually upload. Even it only takes 5 minutes per website multiple that by a hundred sites, those minutes add up to hours.

I’m grateful that I learned how useful SEO marketing is for indie filmmakers. If you pay attention to keywords and phrases you will attract more viewers to your movie because they will know it does exist.

I’m now a filmmaker that believes in the power of SEO marketing. So much so that before I write a screenplay or think about producing a movie I think in terms of SEO marketing first. My next two movies are titled with keywords and phrases in mind. I do not have a studio budget to market my movies. I have to rely on grassroots SEO marketing to get the word out. SEO for filmmakers can get your movie seen. This is indie filmmaker Sid Kali typing SMASH CUT.

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